Friday, February 20, 2009

It's easy to say... but act on it too!

Maybe I'm just being difficult... but I get really peeved when I get requests from people who have no clue what they are asking. And this, I refer to people who think they know what they want (and therefore they request for it) but they have no idea how to get it done or what is required to get it done... and worse, doesn't take responsibility for their own role in getting it done.

A simple example is a question like "I need to market product X and reach out to potential customers through a website. Please help to do up a website for product X."

Seem like a pretty straightforward request, right? Wrong. Because when one probes further with basic questions like:
- What is product X?
- How is product X different from other competitors' products?
- How does product X fit in with the rest of the company's product?
- How should it be positioned to the customer?
- What are the benefits of using product X?
- What are the specifications for product X?
- How soon will product X be ready?

... the person who made the request had no clue. And I get especially peeved when that person happens to be directly involved in the development, marketing and positioning of product X. If that person, whose role is to drive product X, is not doing his / her job to act on his / her responsibilities and find out or even have some clue about these questions, how can he/she expect others to be able to support his work?

In other words, it is always very easy to say things and express what you want in words.... but you need to act on it and make sure you do your part too. If you did not, don't blame others...

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